How to Make Fashion More Sustainable


Sustainable fashion has been a buzzword for quite a few years now. Because of recent events, however, we have more and more people looking into this term to determine whether it can also be a sustainable
business model.

The Coronavirus has changed our lives, prompting small business leaders to think up and implement new business ideas to keep their workers and themselves solvent. Some are even saying that these new ways of running things will be the new normal. With that in mind, here at Wearluv Consignment we are always thinking how can sustainable fashion fit in with this?

The first point to consider is handling several steps in-house. That includes growing the bamboo or hemp, shipping the finished crop to an American manufacturing facility, or shipping the finished product to the stores and/or drop-shippers who sell them. A product and the business itself become more sustainable when everything about them stays in America.

The next biggest advantage, besides a not-so-high price tag which is a result of much lower transportation costs, is the environment itself. Imagine these things: the manufacturing plants in Asia, the cargo container ships crossing the Pacific Ocean, and the railroads and semi's hauling the goods to various locations across the country. How much pollution do you think gets pumped into the air and water? This process is simply not sustainable in the long term. Among the lessons this virus has taught us as we grow to understand that international trade on this scale is simply not ideal.  

So, what is sacrificed? Fast fashion. The impression that we have given ourselves that fashion trends are needed. Constantly upgrading our wardrobes may give consignment clothing stores a lot of business, but it is also giving business to international corporations that depend on a supply chain that, as just mentioned, is not a sustainable business model for the country the consumer lives in.

Now, it may seem like a tall order to turn all this around, but it really isn't. Small business is the key. Starting from the corner store that sells the clothing, through the delivery business somewhere geographically near those two that has a fleet of electric delivery vehicles, to the people who grow what is needed to make the clothing; one big piece into various smaller ones.

What is the take-away message? We would be wearing clothes that look good, are good for the environment, and are made with American skill and pride.

COVID-19 may have decimated us temporarily, but we can be proud of the fact that it also made us stronger, more inventive, and more motivated to do the right thing. Not only for us right now, but also for the generations that are coming (who, by the way, are some of the greatest trendiest vintage consignment store shoppers out there especially in The Palm Beaches and look great).